{"id":7751,"date":"2026-08-10T12:44:17","date_gmt":"2026-08-10T09:44:17","guid":{"rendered":"https:\/\/weagro.ua\/blog\/trebuie-sa-vindeti-nu-doar-produsul-ci-si-flexibilitatea-platii\/"},"modified":"2026-08-10T12:47:52","modified_gmt":"2026-08-10T09:47:52","slug":"trebuie-sa-vindeti-nu-doar-produsul-ci-si-flexibilitatea-platii","status":"publish","type":"post","link":"https:\/\/weagro.ua\/ro\/blog\/trebuie-sa-vindeti-nu-doar-produsul-ci-si-flexibilitatea-platii\/","title":{"rendered":"Trebuie s\u0103 vinde\u021bi nu doar produsul, ci \u0219i flexibilitatea pl\u0103\u021bii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ast\u0103zi, problema pie\u021bei agricole nu const\u0103 doar \u00een sc\u0103derea pre\u021burilor la cereale sau \u00een cre\u0219terea costurilor. Una dintre problemele principale este deficitul de fonduri de rulment al produc\u0103torilor agricoli. Fermierul trebuie s\u0103 cumpere semin\u021be, \u00eengr\u0103\u0219\u0103minte, produse de protec\u021bie a plantelor, combustibil, piese de schimb \u0219i s\u0103 pl\u0103teasc\u0103 servicii. Dar banii din v\u00e2nzarea recoltei pot veni mai t\u00e2rziu. O parte din produc\u021bie fermierul nu dore\u0219te s\u0103 o v\u00e2nd\u0103 acum din cauza pre\u021burilor sc\u0103zute, iar o alt\u0103 parte din fonduri este deja direc\u021bionat\u0103 c\u0103tre salarii, \u00eenchirierea terenurilor, taxe \u0219i achitarea obliga\u021biilor anterioare.    <\/p>\n\n<p class=\"wp-block-paragraph\">Ca rezultat, furnizorul aude de la client un r\u0103spuns familiar: <strong>\u201eAvem nevoie de marf\u0103, dar acum nu avem bani\u201d. <\/strong>Anterior, dup\u0103 un astfel de r\u0103spuns, v\u00e2nzarea se oprea cel mai adesea. Furnizorul fie refuza clientul, fie \u00eei oferea propria am\u00e2nare a pl\u0103\u021bii \u0219i \u00ee\u0219i asuma toate riscurile financiare. <\/p>\n\n<p class=\"wp-block-paragraph\">Ast\u0103zi exist\u0103 o a treia variant\u0103 \u2013 s\u0103 oferi\u021bi clientului finan\u021bare direct \u00een momentul v\u00e2nz\u0103rii.<\/p>\n<div class=\"banner banner--content\">\n    <div class=\"banner__inner\">\n                    <img decoding=\"async\" data-src=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2024\/05\/banner-content.jpg.webp\"  class=\"banner__bg lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 780px; --smush-placeholder-aspect-ratio: 780\/222;\" \/>\n                <div class=\"banner__content\">\n            <div class=\"banner__text\">\n                <h4>Deveni\u021bi partener<\/h4>\n<h2>Credit agricol pentru agrobusiness<\/h2>            <\/div>\n                                                \t\t\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>Clientul nu refuz\u0103 produsul \u2013 el nu are fonduri exact acum<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Pentru furnizor este important s\u0103 \u00een\u021beleag\u0103 corect motivul refuzului.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen multe cazuri, fermierul are nevoie de produs. El \u00een\u021belege c\u0103 f\u0103r\u0103 \u00eengr\u0103\u0219\u0103minte, semin\u021be, produse de protec\u021bie sau combustibil este imposibil s\u0103 desf\u0103\u0219oare sezonul. Dar \u00eentre nevoia de produs \u0219i posibilitatea de a-l pl\u0103ti apare un decalaj temporal. Aceasta \u00eenseamn\u0103 c\u0103 problema nu este \u00eentotdeauna \u00een pre\u021bul produsului sau \u00een munca managerului. Problema poate fi c\u0103 clientul nu are suficiente fonduri de rulment \u00eentr-un moment concret.    <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 furnizorul poate ajuta s\u0103 acopere acest decalaj, el ob\u021bine posibilitatea de a:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>nu pierde v\u00e2nzarea;<\/li>\n\n\n\n<li>p\u0103stra clientul;<\/li>\n\n\n\n<li>cre\u0219te valoarea medie a comenzii;<\/li>\n\n\n\n<li>primi fondurile mai rapid;<\/li>\n\n\n\n<li>nu crea propria crean\u021b\u0103;<\/li>\n\n\n\n<li>cre\u0219te loialitatea clien\u021bilor.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Astfel, solu\u021bia financiar\u0103 devine nu un serviciu separat, ci parte a ofertei comerciale a furnizorului.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Vinde\u021bi g\u00e2ndindu-v\u0103 la client<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Pe o pia\u021b\u0103 unde clien\u021bii au fonduri suficiente, managerul vinde produsul: semin\u021be, \u00eengr\u0103\u0219\u0103minte, produse de protec\u021bie, tehnic\u0103 sau serviciu. C\u00e2nd fondurile de rulment sunt insuficiente, acest lucru nu mai este suficient. Furnizorul trebuie s\u0103 ofere clientului nu doar produsul, ci o solu\u021bie complet\u0103: <strong>produs + posibilitatea de a finan\u021ba achizi\u021bia acestuia + un grafic clar de plat\u0103.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">Adic\u0103, conversa\u021bia managerului cu fermierul trebuie s\u0103 se schimbe.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen loc de:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201eVom expedia comanda imediat ce primim plata de la dumneavoastr\u0103\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">merit\u0103 s\u0103 \u00eentreba\u021bi:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201eV\u0103 expediem comanda chiar ast\u0103zi, iar dumneavoastr\u0103 pute\u021bi pl\u0103ti peste 3, 6 sau 9 luni\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Dup\u0103 aceasta, furnizorul poate propune un instrument financiar care va permite fermierului s\u0103 achizi\u021bioneze resursa necesar\u0103 ast\u0103zi \u0219i s\u0103 achite mai t\u00e2rziu \u2014 dup\u0103 v\u00e2nzarea recoltei sau \u00eentr-o alt\u0103 perioad\u0103 convenit\u0103.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_3-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-7744 lazyload\" data-srcset=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_3-1024x576.jpg.webp 1024w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_3-300x169.jpg.webp 300w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_3-768x432.jpg.webp 768w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_3.jpg.webp 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Cum poate furnizorul s\u0103-\u0219i finan\u021beze clientul<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Este important c\u0103 furnizorul nu este obligat s\u0103 finan\u021beze clientul cu fonduri proprii.<\/p>\n\n<p class=\"wp-block-paragraph\">Compania poate integra o solu\u021bie financiar\u0103 \u00een procesul de v\u00e2nzare. Fermierul alege produsul, depune o cerere de finan\u021bare, trece prin evaluare \u0219i, dup\u0103 aprobare, prime\u0219te produsele necesare. <\/p>\n\n<p class=\"wp-block-paragraph\">Furnizorul prime\u0219te \u00een acest caz plata de la partenerul financiar conform condi\u021biilor convenite, iar fermierul achit\u0103 conform graficului stabilit.<\/p>\n\n<p class=\"wp-block-paragraph\">Exact a\u0219a func\u021bioneaz\u0103 modelul de finan\u021bare integrat\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Pentru pia\u021ba agricol\u0103, o astfel de solu\u021bie este realizat\u0103 prin <a href=\"https:\/\/weagro.ua\/ro\/\">WEAGRO<\/a> \u2013 serviciul online de plata \u00een rate agricole, creat de <a href=\"https:\/\/activitis.com\/\">infrastructura fintech Activitis<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Practic, aceasta \u00eenseamn\u0103 c\u0103 furnizorul poate ad\u0103uga la oferta sa \u00eenc\u0103 o variant\u0103 de plat\u0103:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>preplat\u0103 integral\u0103;<\/li>\n\n\n\n<li>plat\u0103 par\u021bial\u0103;<\/li>\n\n\n\n<li>propria am\u00e2nare;<\/li>\n\n\n\n<li>finan\u021bare prin WEAGRO.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Clientul prime\u0219te op\u021biuni, iar furnizorul \u2013 un instrument suplimentar pentru finalizarea v\u00e2nz\u0103rii.<\/p>\n<div class=\"banner banner--content\">\n    <div class=\"banner__inner\">\n                    <img decoding=\"async\" data-src=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2024\/05\/banner-content.jpg.webp\"  class=\"banner__bg lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 780px; --smush-placeholder-aspect-ratio: 780\/222;\" \/>\n                <div class=\"banner__content\">\n            <div class=\"banner__text\">\n                <h4>Cump\u0103ra\u021bi acum, pl\u0103ti\u021bi mai t\u00e2rziu<\/h4>\n<h2>Plata \u00een rate agricole pentru produc\u0103torul agricol<\/h2>            <\/div>\n                                                \t\t\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>Ast\u0103zi vinde cel care \u00eel ajut\u0103 pe client s\u0103 cumpere<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cen perioada de deficit de fonduri de rulment, nu este suficient s\u0103 ai un produs bun, stocuri \u00een depozit \u0219i un departament de v\u00e2nz\u0103ri puternic.<\/p>\n\n<p class=\"wp-block-paragraph\">Trebuie s\u0103 oferi clientului r\u0103spuns la \u00eentrebarea principal\u0103:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201eCum pot achizi\u021biona acest produs dac\u0103 nu am \u00eentreaga sum\u0103 acum?\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Furnizorii care vor putea integra finan\u021barea \u00een v\u00e2nz\u0103rile lor vor ob\u021bine posibilitatea de a men\u021bine volumele, de a accelera \u00eencasarea fondurilor \u0219i de a reduce dependen\u021ba de propria am\u00e2nare.<\/p>\n\n<p class=\"wp-block-paragraph\">Iar fermierii vor ob\u021bine acces la resursele necesare pentru desf\u0103\u0219urarea sezonului.<\/p>\n\n<p class=\"wp-block-paragraph\">Tocmai de aceea, ast\u0103zi finan\u021barea nu este o op\u021biune suplimentar\u0103 la v\u00e2nzare.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Este un instrument care \u00eel ajut\u0103 pe furnizor s\u0103 v\u00e2nd\u0103, pe fermier \u2013 s\u0103 cumpere, iar ambelor p\u0103r\u021bi \u2013 s\u0103 p\u0103streze stabilitatea afacerii.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_4-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-7745 lazyload\" data-srcset=\"https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_4-1024x576.jpg.webp 1024w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_4-300x169.jpg.webp 300w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_4-768x432.jpg.webp 768w, https:\/\/weagro.ua\/wp-content\/webp-express\/webp-images\/uploads\/2026\/08\/yak_prodavaty_agrariyam_koly_brakuye_obigovyh_koshtiv_4.jpg.webp 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ast\u0103zi, problema pie\u021bei agricole nu const\u0103 doar \u00een sc\u0103derea pre\u021burilor la cereale sau \u00een cre\u0219terea costurilor. Una dintre problemele principale este deficitul de fonduri de rulment al produc\u0103torilor agricoli. Fermierul trebuie s\u0103 cumpere semin\u021be, \u00eengr\u0103\u0219\u0103minte, produse de protec\u021bie a plantelor, combustibil, piese de schimb \u0219i s\u0103 pl\u0103teasc\u0103 servicii. Dar banii din v\u00e2nzarea recoltei pot veni [&hellip;]<\/p>","protected":false},"author":11,"featured_media":7752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-7751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agribusiness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trebuie s\u0103 vinde\u021bi nu doar produsul, ci \u0219i flexibilitatea pl\u0103\u021bii<\/title>\n<meta name=\"description\" content=\"Ast\u0103zi, problema pie\u021bei agricole nu const\u0103 doar \u00een sc\u0103derea pre\u021burilor la cereale sau \u00een cre\u0219terea costurilor. Una dintre problemele principale este deficitul de fonduri de rulment al produc\u0103torilor agricoli. Fermierul trebuie s\u0103 cumpere semin\u021be, \u00eengr\u0103\u0219\u0103minte, produse de protec\u021bie a plantelor, combustibil, piese de schimb \u0219i s\u0103 pl\u0103teasc\u0103 servicii. Dar banii din v\u00e2nzarea recoltei pot veni mai t\u00e2rziu. O parte din produc\u021bie fermierul nu dore\u0219te s\u0103 o v\u00e2nd\u0103 acum din cauza pre\u021burilor sc\u0103zute, iar o alt\u0103 parte din fonduri este deja direc\u021bionat\u0103 c\u0103tre salarii, \u00eenchirierea terenurilor, taxe \u0219i achitarea obliga\u021biilor anterioare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weagro.ua\/ro\/blog\/trebuie-sa-vindeti-nu-doar-produsul-ci-si-flexibilitatea-platii\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trebuie s\u0103 vinde\u021bi nu doar produsul, ci \u0219i flexibilitatea pl\u0103\u021bii\" \/>\n<meta property=\"og:description\" content=\"Ast\u0103zi, problema pie\u021bei agricole nu const\u0103 doar \u00een sc\u0103derea pre\u021burilor la cereale sau \u00een cre\u0219terea costurilor. Una dintre problemele principale este deficitul de fonduri de rulment al produc\u0103torilor agricoli. Fermierul trebuie s\u0103 cumpere semin\u021be, \u00eengr\u0103\u0219\u0103minte, produse de protec\u021bie a plantelor, combustibil, piese de schimb \u0219i s\u0103 pl\u0103teasc\u0103 servicii. Dar banii din v\u00e2nzarea recoltei pot veni mai t\u00e2rziu. 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